A conversation between Laura Lee-Gibbs of Learnfox and Rachel Arts on why companies educating external audiences need to think like a product manager.

We covered:

• What is Customer Education?
• Why you need to focus on People, not just Content and Technology
• The importance of a Product Mindset
• How to Differentiate between Users and Buyers
• How to get started on your Customer Education project
• Using Visual Thinking to align Stakeholders
• Key takeaways for organisations